Pre-Seed Investment Presentation
jon@pallitech.com
The Context
Thousands of trucks, tuk-tuks, and bicycles. Millions of neighborhood shops. 80% of consumer goods reach people through this network. Real businesses, real people, real money.
And yet, businesses in this supply chain fight every day to survive.
The Problem
Suppliers go blind the moment a truck leaves the depot.
Agents start from scratch at every stop.
Retailers wait and guess.
Operations nobody can see are operations nobody can manage.
The Graveyard
Shut down 2024. Absorbed margin risk in commodity distribution. As volume scaled, unit economics collapsed.
Owned the farms, warehouses, fleet. Every asset became a target. Every failure hit the balance sheet. Restructuring.
Shut down 2024. Owned warehouses, fleet, 50,000 agents. Liquidated after failing to reach profitability at scale.
In most markets, scale generates efficiency. Here, it multiplies exposure: more trucks, more invisible transactions, more risk concentrated on a single balance sheet.
The Approach
Informal retail is not a bug in the system. It's the system.
The companies that failed treated it as something to replace, formalize, or control.
Palli is built to coordinate it.
The Platform
Retailer
Alerts when supply is nearby. Orders secured through voice or text. No app. English or local language.
Agent
Route and orders waiting at the start of the day. Earnings tied to completions. Customer relationships protected.
Supplier
Orders, vehicle movement, and delivery status in real time. Fulfillment tracked per customer.
Visibility is the byproduct of coordination, not built from compliance.
No trucks.
No warehouses.
No inventory.
Physical risk stays with the suppliers who already own it. Management stays with those on the ground.
What holds the system together is not ownership. It's information.
Early Evidence
230 retailers with repeat orders. Agent-led onboarding and adoption.
The Defensible Asset
Google has roads. Palli has what moves on them.
Business Model
Today · Coordination
Service fee per completed order, paid by suppliers.
The supplier's cost is proportional to their success. No delivery, no fee.
Next · Visibility & Reach
Manufacturers pay to see the last mile. And reach into it.
What's selling, where, to whom. Promotions that land directly with retailers, not absorbed by middlemen.
Market Opportunity
The revenue opportunity is serving the transactions already happening, currently invisible and uncoordinated.
Our Journey
$400K issued and returned to local wholesalers. More capital without visibility amplified fragility.
Capital increased risk$200K/month in daily transactions, 12-hour payback. Faster money didn't expose what was happening underneath.
Volume obscured visibility$700K/month with regional distributors. Confirmed the business itself doesn't reliably profit.
Distribution is unprofitable100+ daily transactions per route. Leakage, theft, and fraud everywhere, and for the first time, visible.
Coordination is the product14 partners · 80 vehicles · 5,000+ outlets onboarded to route mapping and fleet tracking. The install base the platform now builds from.
The Team
CEO
10 years with small business owners across Africa. Head of Product, Navio. First software PM, Counsyl (acq. Myriad). Founder, Axena ($1M+ revenue, Asia Pacific).
CTO
Built a savings co-op with $1M+ in assets. Head of Systems Engineering, PSI. Founder, Nymbow Uganda.
Isabel
Customer Success
Francis
Software Engineering
Noble
Software Engineering
Ken
Software Engineering
Jon
Product & Engineering
Noah
Operations
Ken
Field Sales
The Ask
2,500 active retailers
Transaction fee revenue live
Delivery compliance above 90%
Multiple suppliers per market
Expansion beyond Kampala
First paid manufacturer engagement
At 2,500 retailers across multiple suppliers, the dataset tells manufacturers something they've never known: exactly what's happening at the last mile.
Jon Brown
jon@pallitech.com
+256 783 672 647 · +1 951 572 2554
A reliable network carries better goods. Not just cheaper ones.